TAG Heuer Pays Tribute To F1 Legend Ayrton Senna

Here's to the youngest Formula One driver to win three world titles 30 years ago - Ayrton Senna. To honour Ayrton Senna's achievements, TAG Heuer and The Senna brand have launched a new Special Edition from the TAG Heuer Formula 1 collection. 

LEGEND OF MOTOR RACING AYRTON SENNA

Ayrton Senna won the Australian Grand Prix on November 3rd, 1991, securing his sixth victory of the season and capturing the Formula One World Championship. The Brazilian driver dominated motor racing's pinnacle discipline, winning World Championships in 1988, 1989, and 1991. 

To conjure the legacy of one of F1's most legendary racers their very own ambassador since 1998, TAG Heuer has introduced a new Formula 1 Senna Special Edition timepiece, commemorating this association yet again.

Formula 1 Senna Special Edition

What makes it unique? 

This chronograph pays homage to Ayrton Senna's legend. A new addition to TAG Heuer's Formula 1 line, this timepiece honours the brand's undying enthusiasm and commitment to motorsport competitiveness. The instantly identifiable unusual S-shaped engraved black leather band of the watch is a nod to the S/EL that Senna used to wear on his TAG Heuer. The leather on the bracelet is dynamized with yellow stitching, and it has a black steel clasp with two safety system push buttons.

The engraved black leather band of the watch is a nod to the S/EL that Senna used to wear on his TAG Heuer.

The yellow and black colour pattern on the Formula 1 Senna Special Edition pays homage to Senna's distinctive colours. Starting with the famed double S (the Brazilian driver's trademark logo), which crowns the bezel at 12 o'clock with the Senna moniker, the yellow tone is prevalent throughout this 2021 edition. The signature or emblem of the double S may also be found on the dial, where it is incorporated into the 6 o'clock subdial. At 6, 9, and 3 o'clock, the grey anthracite dial features classic hour, minute, and second indicators, as well as a discreet "TAG Heuer Formula 1" reminder.

The grey anthracite dial houses classic hour, minute, and second indicators at 6, 9, and 3 o’clock, and is decorated with a discrete “TAG Heuer Formula 1” reminder.

Last but not least, the caseback features an image of the Brazilian driver's iconic helmet, as well as a distinctive etching of the words "SENNA SPECIAL EDITION." TAG Heuer is reaffirming its devotion to motor racing in the finest of ways with the new TAG Heuer Formula 1 Senna Special Edition timepiece, which pays homage to an enduring legend of the sport.