Luxury Watches of India
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Turns Out India Has Always Been A Connoisseur Of Watches: A Throwback To A Luxurious Yesteryear

Nirja Dutt
1 Aug 2022 |
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From custom commissions to rare finds, the Indian diaspora had taken to watches way before one can remember, especially the nobility who was notoriously known to ask for the unthinkable and actually get it.

atrolobe by Muh Muqim of Lahore for Mughal India
An astrolabe crafted by Muh Muqim of Lahore, a prominent royal astronomer of Mughal India, this was used to calculate celestial movements based on the latitude and longitude in retrospect with a sundial

Dreaming in diamonds was never an issue for the royal folk of India, in every corner resided a collector of something special—gems, Rolls-Royces, silverware, the list goes on but somehow watches seemed to be everywhere. Whilst the date line for haute Swiss horology came to life mainly in the 1700s, it's no surprise that India has been a consumer of them ever since. Today, tales of these legendary buys are spoken about far and wide but back then they were a part of a lifestyle and more often than not, private. Brands like Cartier, Vacheron Constantin, Jaeger-LeCoultre, Boucheron, Van Cleef & Arpels, Harry Winston and countless more have had close associations with India for centuries and till this day are often a source of inspiration for many of their collections.

Early timepieces like pocket watches were a plenty in the royal courts and households, one of the most popular ones actually belonged to Maharaja Bhupinder Singh of Patiala who had commissioned a set to Vacheron Constantin in the early 1900s for a set of pocket watches with his coat of arms, his portrait and all minute repeaters, needless to mention they were obviously made in solid gold.

Maharaja Bhupinder Singh of Patiala’s Vacheron Constantin Minute Repeater Pocket Watches, 1920
Maharaja Bhupinder Singh of Patiala’s Vacheron Constantin Minute Repeater Pocket Watches, 1920

His Highness Sawai Mahendra Sir Pratahsing Bahadeer, K.C. J. E., Savanad- i -Rajaha - i - Bundelkhand, Maharaja of Orchha, Tikamgarh, Bundelkhand’s Pocket watch circa 1890 made in rare gold, enamel, ruby and diamond-set with a custom portrait by John Graf, one of the foremost Swiss portraitist in enamel of the later half of the 19th century
His Highness Sawai Mahendra Sir Pratahsing Bahadeer, K.C. J. E., Savanad- i -Rajaha - i - Bundelkhand, Maharaja of Orchha, Tikamgarh, Bundelkhand’s Pocket watch circa 1890 made in rare gold, enamel, ruby and diamond-set with a custom portrait by John Graf, one of the foremost Swiss portraitist in enamel of the later half of the 19th century

West End Watch Co. pocket watch made in rare gold, enamel, pearl and diamond-set half hunting cased minute repeating chronograph watch with triple calendar and moon-phases, circa 1910 custom made for the Indian market
West End Watch Co. pocket watch made in rare gold, enamel, pearl and diamond-set half hunting cased minute repeating chronograph watch with triple calendar and moon-phases, circa 1910 custom made for the Indian market

Charles Frodsham pocket watches from 1890 commissioned by royal nobility, made in 18k gold with a minute repeater function
Charles Frodsham pocket watches from 1890 commissioned by royal nobility, made in 18k gold with a minute repeater function

In fact it is said that the origins of the Jaeger-LeCoultre Reverso were also inspired by a polo match in India. The year was 1931, Swiss watch collector César de Trey was attending a polo match of British army officers in India. He was challenged by an officer to create a watch strong enough to resist the strains of a polo match. After giving it much thought, Trey discussed the idea with Jacques-David LeCoultre, the then owner of LeCoultre manufacture, and thus the Reverso was invented. Over the years, the Reverso then became a canvas for messages, portraits and later even double-faced watches. One of the most popular ones from the early period is actually one with a portrait of an Indian maharani, the identity of whom is still kept a secret.

jaeger-lecoultre_reverso_watches_of_the_maharajas
Three personalised Jaeger-LeCoultre watches from 1936, including this exquisite enamelled miniature portrait of an Indian maharani, and the Hindu divinity Krishna.

The opulent lifestyle of the discerning India consumer in the 18th and 19th centuries was at its peak, leading to an array of archives that are still being uncovered till this day. Today, India is known to be a unique market, with some who are extremely price conscious whilst others are lavish with their spends and choices, but the thread that weaves through time is the love for all things fine, especially horology.