Watches & Wonders 2027 Announced: Breitling, Universal Genève, Gallet And Damiani Will Make Their Debut

If you thought Watches & Wonders had already reached peak watchmaking, think again. The Geneva mega-show has just announced its dates for 2027 and with a roster of heavyweight newcomers, next year's edition is shaping up to be one of its biggest yet. Scheduled from April 5 to 11, 2027, Watches & Wonders will once again take over Geneva for an entire week. The trade-focused opening days will run from Monday to Thursday, before the doors swing open to enthusiasts and collectors for a three-day public weekend. Meanwhile, the increasingly popular "In The City" programme will continue to spill beyond Palexpo and into Geneva's streets, transforming the city into a playground for watch lovers.

But the real headline? A significant influx of major brands. For the first time, Breitling will exhibit at Watches & Wonders under the House of Brands banner, accompanied by Gallet and the recently revived Universal Genève. Their arrival marks another major shift in the industry's exhibition landscape, bringing even more firepower to an event that has rapidly become the watch world's undisputed annual gathering.

Adding further glamour to the lineup is Italian luxury jeweller Damiani who recently aquired Baume & Mercier, will also make its Watches & Wonders debut in 2027. The addition of these high-profile names signals the show's continued momentum and highlights a broader industry trend: more brands are choosing to unite under one roof, making Watches & Wonders an increasingly unmissable fixture on the horological calendar. With new brands, a growing city-wide footprint and an ever-expanding audience, Watches & Wonders 2027 is already shaping up to be the edition everyone will be talking about.

To check out all the release from the 2026 edition click here.