Mumbai Gets It’s First Victorinox Store

Victorinox has recently opened a new Brand Store at the Palladium Mall, High Street Phoenix in Mumbai. From April 30th, 2022, the entire Victorinox product world can be experienced at the Palladium, from the well-known Swiss Army Knives to kitchen knives, watches, travel gear, and perfumes.

Victorinox, the manufacturer of the iconic Swiss Army Knife, is further expanding its footprint. With its own retail stores and those run by franchise partners, the company enables customers worldwide to dive into the fascinating world of Victorinox. After the opening of stores in Vienna, Prague, and Lyon in 2020, 2021 and 2022 respectively, Mumbai was on the agenda for April 2022. Victorinox products are now available in more than 120 countries worldwide and the Victorinox brand world can be experienced in stop-in shops and in more than 50 of our own retail stores.

“With Victorinox, we are bringing an extremely popular, premium brand into the heart of Mumbai,” says Colonel Chandhoke, Managing Director – Victorinox India. “We are excited and look forward to opening the first Victorinox Brand Store in India at this prime location and to offering our customers a unique brand experience.”

Colonel Chandhoke, Managing Director - Victorinox India
Colonel Chandhoke, Managing Director – Victorinox India

Fitness gurus, sports enthusiasts, urban trendsetters, and travel aficionados can look forward to functional travel gear, watches, and perfume. Amateur chefs and professionals will find a wide selection of kitchen knives and utensils. Of course, the iconic Swiss Army Knives are also available. In addition to a wide range of models and colors, Swiss Army Knives can be personalized with regard to configuration and an engravement of choice. We also have a surprise element of personalization in some of our travel gear. Moreover, inspired by the brand DNA and the functionality of the iconic Swiss Army Knife, some travel gear products offer a special personalization option. Initials and names up to twelve characters can be engraved on an iconic Swiss Army Knife scale in a color of choice.
Another highlight is the Cadet Swiss Spirit Limited Edition 2022, which is essentially Switzerland’s To Go in a knife. It captures the beauty of Switzerland, inspired by beautiful places and their famous sights. These will be exclusively available for connoisseurs at the newly launched Mumbai store.

Coming from a family of watch enthusiasts and pioneers, Kari, as fondly identified by the watch-community, has been a part of this mystical world of horology for almost two decades now. From watch magazines to books to Internationally acclaimed watch shows, Kari has founded, initiated and pioneered various such endeavours.

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