Soft Mauve Or Deep Forest? Louis Erard Adds New Character To The 2340
With the introduction of the new Mauve and Forest editions, Louis Erard expands its 2340 collection with two distinct dial personalities while preserving the architectural DNA of its first integrated bracelet model. Named after Le Noirmont’s postal code in the Swiss Jura — home to the Maison — the 2340 collection marked a new direction for Louis Erard when it debuted in 2025, blending sporty aesthetics with an integrated design language. The new Mauve dial brings a softer, more luminous presence through an oblong pill-stamped texture, while Forest adopts a deeper, more graphic character with horizontal lined detailing. Housed in a hybrid titanium and stainless steel case paired with the collection’s five-link integrated bracelet, the watch balances lightness, sharp proportions and everyday wearability. Powered by the slim Sellita SW300-1 automatic calibre measuring just 3.60 mm thick, the 2340 maintains an impressively sleek 8.95 mm profile, reinforcing Louis Erard’s focus on refined construction where subtle details create maximum visual impact.
TECHNICAL SPECIFICATIONS
Model: Louis Erard 2340 Mauve & Forest
Case:
- Hybrid titanium and polished stainless steel construction
- Integrated case and bracelet design
- Thickness: 8.95 mm
Dial Options:
- Mauve dial with oblong pill-stamped texture
- Forest dial with horizontal lined stamped texture
Bracelet:
- Five-link integrated bracelet
- Titanium and stainless steel construction
- Total of 92 components
Movement:
- Sellita SW300-1 automatic calibre
- Movement thickness: 3.60 mm
Design Features:
- Lightweight titanium construction
- Polished steel bezel, lugs, crown, caseback and centre links
- Slim integrated sports-watch profile
Collection Origin:
- Named after “2340”, the postal code of Le Noirmont, Switzerland — home of Louis Erard
