Experience Spring On Your Wrist With Swatch’s New Collection: The Blossom Time

Swatch is stepping into spring with the launch of its BLOSSOM TIME Collection, four fresh floral-inspired yet edgy watches that feel as light as a flower petal and look as vibrant as the season itself. This collection blooms with style as it blends the soft beauty of four much-loved flowers from across the world, with the strength and durability from Swatch’s IRONY line.

At the heart of the BLOSSOM TIME Collection are watches crafted from stainless steel with 33 mm dials, perfectly sized for those who prefer smaller timepieces. Each watch is a tribute to a beloved flower—Magnolia, Crocus, Gerbera, and Camellia—which lend their colors to the engraved designs on the sun-brushed dials that capture their unique charm.