Swatch Turns Up the Brightness: The NEON Collection Is Back

The new Swatch NEON Collection is a vibrant tribute to the brand’s most iconic timepieces, bursting with electrifying colors and retro-inspired energy. Drawing inspiration from the golden age of arcade halls, VHS tapes, and bold analog designs, the collection reimagines beloved classics with refined silhouettes, playful details, and even modern upgrades like SwatchPAY!*. Each piece is infused with neon hues that channel pure feel-good vibes, making them as nostalgic as they are fresh.

Within the lineup, the NEON FLUMOTIONS revives the 1988 classic in a slim SKIN CLASSIC case, while the NEON SIGNAL FLAG cranks up the intensity of its 1990 predecessor with fiery orange, yellow, and green. The NEON EMERALD CHRONO brings the 1986 EMERALD DIVER back as a colorful chronograph, and the NEON SKYCHART electrifies its 1991 origins with deep purples, greens, and blues. For statement wearers, the NEON SEPPIA transforms the 1994 AQUACHRONO into a bold 47mm BIG BOLD with neon accents, while the NEON HIELO reinvents its 1993 inspiration by expanding from a modest 25mm to a commanding 47mm case, ensuring these watches don’t just tell time—they turn heads.