Breguet Announces Gregory Kissling As Its New CEO

The House of Breguet and its President Marc Hayek announced the appointment of Gregory Kissling as CEO. A microtechnology engineer, with an MBA and a Master's degree in Luxury Management, Gregory Kissling joined Swatch Group more than twenty years ago, and Omega more precisely. After holding several key positions, he became Vice President in 2022, responsible for product development. He has several notable achievements to his name. Recognized for his technical and aesthetic skills, as well as his leadership, he is appointed CEO of the House of Breguet, effective from October 1, 2024.

Kissling replaces Lionel a Marca, who has held the CEO position since 2021. Marca is reportedly moving to a new role with Swiss watch brand, Blancpain, and is also taking new role overseeing manufacturing for Swatch Group’s high-end division. The Swatch Group owns both Breguet and Blancpain. 

Among his most notable achievements are the launches of the Seamaster James Bond “No Time To Die” and the 60th anniversary edition, the revival of Caliber 321, and the introduction of the popular Speedmaster Snoopy and Chrono Chime watches. He has also contributed to several cross-functional projects, notably with Swatch, and has been involved in the development of Swatch Group’s precious metal alloys. Mr. Kissling's arrival, whose expertise and strategic vision will play a key role in strengthening Breguet's global presence, marks the beginning of a new era for the watchmaking House.