What Can You Expect From Geneva Watch Days 2025?

Raeman Aidasani

29 Aug 2025 |

5 min read

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From September 4th to 7th, 2025 Geneva won't just tell time – it will live it. The lakeside Pavilion at Rotonde du Mont-Blanc becomes the city’s heart, where multiple brands including novelties from Arnold & Son, Czapek, Trilobe, Angelus, Speake-Marin, Perrelet, and Chronoswiss—each bring their own twist to the art of watchmaking. Throughout the boutiques and salons, the entire city turns into one big horological treasure hunt with each doorway hiding a new story in steel, gold or sapphire. The Foundation Haute Horlogerie (FHH) adds its own touch with panels, symposiums and masterclasses while evenings are filled with parties, networking over cocktails and the excitement of collectors and creators coming together. The Philips charity auction features rare timepieces changing hands in dramatic ways. Geneva Watch Days becomes not just an exhibition but four days of discovery, connection and celebration.

The Rhythm of Four Days

Day One, 4th September

The Pavilion at Rotonde du Mont-Blanc comes alive as doors open to the collective exhibition of novelties. Bulgari, Breitling, Girard-Perregaux, and Ulysse Nardin reveal their long-awaited releases. Independents like MB&F and H. Moser & Cie. set the tone with bold statements. It’s a day for first impressions, for press conferences that shape the week, and for exploring boutiques across Geneva that offer their own quiet surprises. As evening falls, the atmosphere shifts to celebration. The city welcomes enthusiasts, collectors and curious newcomers alike.

Day Two, 5th September

The focus turns to discussion. At the Glassbox Culture Center, FHH-curated symposiums and panel debates bring leaders together to talk about design, sustainability and the future of haute horlogerie. This is where the intellectual side of Geneva Watch Days shines; ideas, not just watches, are on display. Meanwhile, the COSC Precision Challenge invites visitors to test their skills at accuracy, while watch reviews and collector panels create space for dialogue. If you’re in Geneva, make time for private appointments with brands in city salons, where real storytelling takes place.

Day Three, 6th September

Auction fever takes over. Geneva’s legendary auction houses host previews and sales that feature museum-quality timepieces. From vintage Patek Philippe to gem-filled Cartier creations, these moments remind us that horology is about both heritage and innovation. Day three also offers guided tours of Geneva’s horological landmarks, from the cobbled old town to hidden workshops where watchmaking traditions continue. The conversations over breakfast and connections made at boutique soirées make this day feel like a horological festival.

Day Four, 7th September

The closing day mixes reflection and discovery. Emmanuel’s Picks highlight standout novelties from across the fair, while final rounds through the Pavilion ensure nothing was missed. Brunches by the lake turn into farewells and panel discussions provide last insights into the state of the industry. It’s an ideal day for collectors and enthusiasts to engage in intimate brand conversations, the kind that linger long after the week ends. Geneva gradually returns to its usual rhythm but not before reminding everyone why this is the place for time.

Where to Stay & How to Live It

Part of the charm of Geneva Watch Days is how it blends into the city itself. Stay close to the lake at iconic hotels like the Beau-Rivage or Hôtel d’Angleterre, and you’ll be just steps away from the Pavilion. If you prefer something cozier, boutique hotels in the Old Town offer cobblestones, history, and a short walk to the maison showrooms. No matter where you choose, the city is small enough that you’re never far from the action.

Don't just rush between events. Take a moment to stroll along the Quai du Mont-Blanc, sip coffee in Carouge, or enjoy the sunset at the Jet d’Eau. Geneva Watch Days is about horology, sure—but it’s also about appreciating the lifestyle that comes with it. It’s not just about looking at watches; it’s about experiencing the culture that surrounds them. Want to test your precision skills? Join the COSC Challenge. Prefer chatting over coffee? The power breakfasts and brunches make networking as easy as appreciating a minute repeater. Every corner has something unique—a guided tour, an expert's suggestion, a brief encounter with horological history. Geneva Watch Days isn’t just a schedule, it’s a one of a kind experience.

The Hour Markers Will Take You There

For those who can't experience Geneva Watch Days in person, The Hour Markers will be your eyes and ears. We’ll be covering launches as they happen, sharing close-ups of the novelties, speaking to the visionaries, and capturing the energy of a city where horology takes over every conversation. Because Geneva Watch Days isn’t just about watches. It’s about the community, the culture, the shared love for time itself. And this year, we'll ensure you don't miss a thing.

At home, we're keeping the culture going with India Watch Weekend—a space to nerd out over watches, exchange tales with fellow collectors, and perhaps catch some surprises that you won't see coming. Keep your wrists at attention.

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