The Jacob & Co. X Salman Khan ‘The World Is Yours Dual Time Zone’ Is The Bollywood Crossover You Never Expected

What happens when Bollywood’s biggest superstar joins forces with one of the most extravagant watchmakers on the planet? You get a timepiece that’s as bold, stylish, and legendary as Salman Khan himself! Jacob & Co. has teamed up with the Indian icon to create The World Is Yours Dual Time Zone—a watch that isn’t just about telling time, but about celebrating heritage, family, and a truly global spirit. This limited-edition masterpiece is a statement of luxury, legacy, and the power of time to connect generations. And with only a select few getting their hands on it, this is one watch that’s destined to be a collector’s dream!

A Deep Friendship and Shared Father-Son Story

Salman Khan and Jacob & Co. Founder and Chairman Jacob Arabo share a long-standing friendship, with Khan often seen wearing Jacob & Co. timepieces, including the Bugatti Chiron Tourbillon. Their bond deepened when Khan discovered that The World Is Yours Dual Time Zone was inspired by a watch Jacob’s father gifted him—symbolizing the significance of time and the importance of realizing one's unlimited potential. Inspired by this shared sentiment, the two visionaries collaborated to create a timepiece honoring Khan’s own father, legendary Indian cinema writer Salim Khan.

A Unique Movement for Global Travelers

Designed with global travelers in mind, The World Is Yours Dual Time Zone features a rare, independently adjustable dual time zone complication. Unlike traditional dual-time watches, this innovation allows for full independence in hour and minute adjustments, making it especially useful for time zones with non-standard differences, such as India’s GMT +5:30 offset. The domed, three-dimensional dial resembles a globe, reinforcing the theme of worldwide connection.

This individually-numbered limited edition incorporates design elements that pay homage to India’s rich heritage. The saffron and green accents echo the vibrant colors of the Indian flag, while the laser-engraved world map and Salman Khan inscription on the case back highlight his global influence. His initials, “S.K.,” grace the lower dial at the 6 o’clock position, adding a personal touch. The timepiece is presented in a custom Jacob & Co. box rendered in Salman Khan’s favorite shade of turquoise, reflecting his iconic turquoise bracelet—a piece he never goes without.

Expressing his personal connection to the timepiece, Salman Khan shared: “Time connects us across generations. When I learned Jacob’s story, I knew I wanted to create a timepiece that honored my father’s role in my life. ‘The World Is Yours’ is more than a watch—it’s a symbol of family, legacy, and the moments that shape us.”

With this collaboration, Salman Khan joins an elite roster of Jacob & Co. partners, further solidifying the brand’s legacy in crafting timepieces that transcend function and become symbols of personal history.