MB&F In India For The First-Time Ever: A Collector's Evening To Remember
4 min read
Luxury watchmaking witnessed a historic moment in Mumbai as MB&F, the pioneering independent watch brand, made its way to India. Hosted by The Hour Markers at Modernist at the The Four Seasons Hotel, Mumbai, the intimate gathering brought together some of India's most discerning watch collectors for an evening of horological discourse, fine dining, and an exclusive look at MB&F's avant-garde timepieces. Leading the conversation was Charris Yadigaroglou, MB&F's Marketing Head, who provided rare insights into the brand's philosophy, its legacy, and what the future holds for independent watchmaking.
A First for MB&F in India
For the first time, MB&F—short for Maximilian Büsser & Friends—brought its mechanical marvels to Indian soil, giving collectors an opportunity to experience the watches firsthand like the MB&F x Bulgari Serpenti, Legacy Machine EVO, Horological Machine 2, Horological Machine 11 and more. The brand, known for its unconventional approach to haute horology, has long captivated enthusiasts worldwide, and its arrival in India signals a growing appetite for independent watchmaking in the region. With the spotlight on MB&F’s latest novelties, attendees had the rare privilege of exploring the intricate craftsmanship, boundary-pushing designs, and mechanical artistry that define the brand.
The Legacy Machine Perpetual also drew admiration, with its revolutionary approach to the perpetual calendar receiving nods of approval from seasoned connoisseurs. The MB&F X Bulgari Serpenti, a special highlight of the evening, evoked curiosity and awe among collectors. Attendees were drawn to its sculptural elegance and avant-garde mechanics, proving that MB&F’s ability to push the boundaries of traditional watchmaking continues to captivate.
"The evening went beyond just wine and dining – it was all about watches, the industry, and more watches. Informative, casual, and filled with great conversations, all in the beautiful setting of The Modernist at the Four Seasons Hotel, Mumbai. The collectors were ecstatic to experience the brand up close, and it was clear how much passion and admiration they have for MB&F’s unique approach to horology. The event brought a new level of excitement to the Indian watch community, and it was amazing to witness the joy of seeing these extraordinary timepieces in person. This visit to Mumbai was definitely worth the wait. As for what’s next? We’ll just have to wait and watch!” - Karishma Karer, Co-Founder At The Hour Markers
The evening was not just about admiring timepieces—it was a symposium of ideas. The room buzzed with discussions on the future of independent brands, the rising prominence of microbrands, and whether India is poised to embrace a new era of niche luxury watchmaking. Attendees debated whether collectors should gravitate toward highly complicated movements or embrace the philosophy of simplicity. MB&F’s acquisition with Chanel, often a point of intrigue, was dissected—would this association bolster MB&F’s creative freedom, or would it subtly reshape its identity?
Collectors also delved into the challenges that independent brands face—limited production, accessibility, and the pressure to sustain innovation. Some argued that the true appeal of independents lies in their ability to craft horological art without the constraints of mass production, while others questioned if brands like MB&F could maintain their exclusivity while expanding their presence globally.
The collectors in attendance were not just spectators but connoisseurs who had deeply invested in the art of watch collecting. Their wrist choices spoke volumes— from haute horology pieces to independents graced the evening, reinforcing the level of sophistication within India's collector community. These watches, each representing a different philosophy of high watchmaking, highlighted the maturity and knowledge of the guests, further underscoring India’s readiness to appreciate—and perhaps even shape—the independent watchmaking scene.
As MB&F takes its first steps into India, one question lingers: is the country prepared to embrace independent brands on a larger scale? The enthusiasm and engagement at the event suggest a promising future. With an increasing number of collectors gravitating toward unique, limited-production timepieces, the independent watchmaking space may soon find a stronghold in the Indian market. However, challenges remain—how will brands like MB&F cater to a market still largely driven by legacy Maisons? Will independent brands be able to sustain a retail presence in India, or will they continue to rely on global collector networks?
Events like these pave the way for broader awareness and deeper appreciation, fostering a culture where artistry and engineering triumph over mass appeal. And for those who were left wanting more, stay tuned—something special is on the horizon. Mark your calendars for March 18th, MB&F lovers, because the journey has only just begun!
