Novak Djokovic’s Watches At Wimbledon: Audemars Piguet, Seiko, Hublot — and Another Semi-Final
3 min read
When Novak Djokovic steps onto the grass at Wimbledon, all eyes are on him — and not just for his unmatched tennis. His choice of watches has also turned heads over the years, reflecting his evolving partnerships with iconic brands like Audemars Piguet (AP), Seiko, and Hublot. This year, Djokovic has done it again, reaching his 14th Wimbledon semi-final — a record-breaking feat that surpasses Roger Federer. On Friday, he faces Jannik Sinner, the current world No. 1, in a much-anticipated showdown.
Here’s a closer look at the watches he’s worn through his Wimbledon journey and how they mirror his champion mindset.
Audemars Piguet: The Early Years
In the early 2010s, as Djokovic rose to the top, he became an ambassador for Audemars Piguet. Known for its sport-luxury craftsmanship, Audemars Piguet matched Djokovic’s aggressive yet refined game. One standout was the Royal Oak Offshore Diver, a bold 42 mm watch with a distinctive black “Mega Tapisserie” dial and serious water resistance. Later, he was spotted wearing the more classic Royal Oak Day-Date, a 39 mm stainless steel model with elegant complications — a nod to his growing poise on and off the court.
Seiko: Precision and Technology
In 2014, Djokovic partnered with Seiko, embracing their innovative Astron GPS Solar collection. The Astron’s lightweight titanium case, solar-powered movement, and ability to sync time via GPS to any location fit perfectly with Djokovic’s globe-trotting lifestyle.
This watch, released in several Djokovic-branded limited editions, captured his precision, endurance, and attention to detail — qualities that continued to shine at Wimbledon.
Hublot: Bold, Lightweight, and Creative
By 2021, Djokovic had moved to Hublot, a brand that champions creativity and cutting-edge materials. His Hublot choices have become part of his post-match presence at Wimbledon, pairing beautifully with his grass-court victories. Some highlights from his Hublot collection include the Classic Fusion Black Magic, the Big Bang Unico Titanium Ceramic, the Big Bang MECA-10 Blue Ceramic he wore during Wimbledon 2022, the Big Bang Integral Green Ceramic he wore after his Wimbledon 2023 win and the Big Bang Unico Novak Djokovic – a 2024 special edition using recycled tennis materials, weighing just 49.5 g.
Wimbledon 2025: Another Historic Run
As of this week, Djokovic has advanced to his 14th Wimbledon semi-final, setting yet another record. After defeating Flavio Cobolli in the quarterfinals, he’s set to face Jannik Sinner in Friday’s semi-final — a rematch of their past two Wimbledon encounters, both won by Djokovic. Despite slipping and injuring himself during his quarterfinal, he remains determined, calling this year’s run “one of the most meaningful” of his career. This relentless pursuit of excellence, even at age 38, reflects the same qualities found in the watches he wears: precision, resilience, and timeless appeal.
