TAG Heuer Formula 1 Special Edition Returns With A Powerful Automatic Movement

Have you ever witnessed the atmosphere at a racing track? The noise of the cars racing against the wind, tires on the tracks and the audience cheering for their favourites! Now, imagine this same energy on your wrist? When you talk about watches and racing, only one brand stands out: TAG Heuer.

After releasing a quartz version of the new TAG Heuer Formula 1 Senna Special Edition just a few months ago, the Swiss luxury watchmaker is now producing a new version with a powerful automatic movement and an even stronger design. TAG Heuer continues to pay a vibrant tribute to its ambassador, Ayrton Senna, an acclaimed and adored legend of motor racing, with these two versions - an automatic chronograph and a quartz chronograph.

An ode to an enduring legend

Ayrton Senna, regarded as one of the greatest drivers of all time, personifies the pursuit of greatness and performance. He is still one of the most iconic and well-known drivers in the world of motor racing, twenty-eight years after his sad demise. The Brazilian driver was fast, clever, and daring, and he never stopped pushing himself to the edge

TAG Heuer and Ayrton Senna began working together in 1988, and over the course of his career, the long-time TAG Heuer ambassador redefined the word "drive" by breaking numerous records. The Brazilian dominated Formula One at the time, winning World Championships in 1988, 1989, and 1991.

TAG Heuer continues its mission to produce the perfect Formula 1 watch, one that the iconic driver would have wanted to wear on his wrist, as a tribute to his legacy. The TAG Heuer Formula 1 Senna Special Edition wonderfully demonstrates TAG Heuer's enduring love for the legendary driver and commemorates his lasting influence on the sport with its strong design and allusions to Ayrton's original watch.

For this new edition, the designers of TAG Heuer – in collaboration with the Senna Brand– wanted to work specifically with the colour red, a reference to Ayrton Senna’s original watch, which also has touches of a red tint on the dial. The whole look of the TAG Heuer Senna Special Edition is a very elegant mix of red, anthracite and black, in line with the design codes of the brand SENNA’s iconic S.

The red lacquer can be found on the pusher at 2 o'clock, the crown, and the double S at 12 o'clock, which is the Brazilian driver's iconic insignia brand. The sporty and stylish appearance of the model is further enhanced by the azure finishing and the 6 o'clock subdial personalized with the Senna emblem in red.

The dial is a magnificent sunray-brushed anthracite with black "azurage" minute, hour, and perpetual second chronograph counters, giving the clock a dazzling and luminous impression with lively red touches. The white Super-LumiNova® coated to the rhodium-plated applied indexes and hands ensures readability at all speeds and in all lighting conditions. The watch also includes a scratch-resistant black ceramic bezel with the number 400 engraved on it, which represents the historic 400 km/h speed that has never been achieved in Formula 1.

This contemporary reissued edition is also inspired by the first TAG Heuer chronograph watch worn by Ayrton Senna and its famous S/EL bracelet. Highly shock-resistant, the bracelet has a folding clasp with a driver extension to fit over the sleeve of a racing suit. The TAG Heuer Formula 1 Senna Special Edition timepiece is equipped with the automatic Calibre 16, which is protected by a stainless-steel screw-down caseback engraved with the Brazilian driver’s iconic helmet on the back and alongside a special engraving of “SENNA SPECIAL EDITION”.

TAG Heuer's new Formula 1 Senna Special Edition is now available at all TAG Heuer stores and online at www.tagheuer.com.