Introducing STAPLE x Fossil — Fossil’s new watch collaboration designed in partnership with iconic streetwear brand STAPLE, helmed by creative icon and streetwear pioneer Jeff Staple.
What started as a small T-Shirt line handmade by jeffstaple, grew organically and began to gain visibility in NYC. In the process of building this burgeoning brand, Nike asked jeffstaple in 2005 to create a special commemorative sneaker that would represent New York. The STAPLE x Nike Dunk Pro Low SB “NYC Pigeon” was conceived and lead to much fanfare upon its release and exposed Staple—as well as sneaker culture—to the masses.
STAPLE is a world renowned brand which reflects the gritty and never-ending energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York, but The Pigeon is also the influence behind Staple’s extensive apparel range and collaborative items available across the world. Inspired by street culture and design, Staple’s reach encompasses many different landscapes such as fashion, music, sport, and art.
Inspired by Fossil’s archives and the concept of time itself, this limited-edition collection is a nod to the history of both brands and the element of discovery for the next generation of collectors. The watch builds upon elements of the archival Fossil Sundial and Hologram watches with an egg-shaped case designed to appear as if the watch was excavated from the Earth.
The collection was first revealed in June at the second annual STAPLE DAY sponsored by NTWRK, and was fully released on July 14 at Fossil, STAPLE and Hypebeast’s online and New York HBX storefronts. Each timepiece is made with an automatic movement, stainless steel case (44mm) and unique terrazzo stone-inspired silicone case jacket and straps (22mm) created with ground silicone. The three terrazzo stone-inspired colorways are reminiscent of excavated Earth, the grind of debris in the city streets and the STAPLE iconic color combination. The STAPLE Pigeon logo is printed on the caseback with “STAPLE” embossed on the strap’s keeper.
Is there a better fashion icon who loves to experiment with his cutting-edge style more than Varun Dhawan. “When I first saw their limited-edition collection with Jeff Staple, I was instantly blown away!”, Varun Dhawan. “I’m very proud to be associated with Fossil – I love that they’re committed to constantly pushing the envelope. When I first saw their limited-edition collection with Jeff Staple, I was instantly blown away! The concept of playing on time itself was very edgy and distinctive, it’s something I’ve never seen before. Automatic movement, a unique egg-shaped case, the distinctive sundial – the list of impressive features is endless. This timepiece is the perfect streetwear accessory for an athleisure lover like me, I’ve been sporting it on repeat!” continues Varun.
Each timepiece is encased in a limited-edition, collectible egg-shaped tin — further playing on the idea of “Fossil” and excavation. — retailing for INR 21,495/-