WHAT'S HOT At Geneva Watch Days 2025: Day 2
Geneva Watch Days 2025 is underway and after a hectic Day 1, Day 2 began with the same enthusiasm but a more creative bent. Think intricately made dials, complications galore and some stunning watches. The sun is out and we've got only on thing on our minds- Time! Live from Geneva, we bring you a flurry of new launches that caught our eye!
Louis Erard Fil d'Or

Louis Erard has never shied away from challenging the norms of traditional watchmaking. With the new Fil d'Or Louis Erard x Wire Art, the brand takes this idea literally. They bend, weave, and layer steel into a form of art. This isn’t just a watch; it’s a technical sculpture that tells time. It is restricted to only 99 individually numbered pieces worldwide. A modern grail for those who understand that scarcity is part of its beauty.
Laurent Ferrier Classic Tourbillon Série Atelier VII

There's some irony in Laurent Ferrier's marking 15 years of independent watchmaking by looking back to the one that began it. Some wry amusement at the notion that you ever actually put the starting point behind you. Meet the new Classic Tourbillon Série Atelier VII, a watch that registers less as a celebratory model and more as Laurent Ferrier just reminding the world in a hushed tone that restraint, simplicity and technical bravery can beat any stunt.
Greubel Forsey QP Balancier

Among the most prestigious complications in watchmaking, the perpetual calendar has long stood as a symbol of mastery over both mechanics and time itself. Yet, despite its revered status, it has traditionally carried compromises. Fragile systems, cryptic displays, forward-only adjustments, and painstaking resets after the mainspring has run down often turned what should be an elegant complication into a source of anxiety for the wearer. At Geneva Watch Days 2025 Greubel Forsey set out to change that narrative, bringing its signature blend of innovation and uncompromising craftsmanship to an age-old challenge. The result is the new QP Balancier, a perpetual calendar that is not only mechanically ingenious but also remarkably intuitive to use.
Oris Big Crown Calibre 113

Independent watchmaking thrives on contrasts and few brands embody that duality as confidently as Oris. At Geneva Watch Days 2025, the Swiss maison unveils two very different yet equally compelling watches: the ProPilot Altimeter “Mission Control,” a bold collaboration with Bamford Watch Department, and the Big Crown Calibre 113, a colorful revival of an in-house powerhouse. One ventures into orbit with futuristic materials and a unique complication, while the other dives deep into heritage with a full business calendar and a ten-day power reserve. Together, they tell the story of a brand that refuses to stand still.
Furlan Marri Disco Volante Onyx Diamonds

Furlan Marri continues its mission to reimagine vintage horological codes with contemporary sensibility, introducing the Disco Volante Onyx Diamonds at Geneva Watch Days 2025. This latest iteration represents a significant milestone for the brand, marking their first foray into diamond-set timepieces while maintaining their commitment to accessible luxury through thoughtful material choices and meticulous craftsmanship.
MICROMILSPEC Pilot Worldtimer

Geneva Watch Days returns for its sixth edition from September 4 to 7, 2025, and among the anticipated debuts is MICROMILSPEC's bold entry into dedicated pilot territory with the Pilot Worldtimer—a timepiece that traces its lineage directly back to the brand's military aviation origins. MICROMILSPEC's horological journey began in the cockpit. One of their earliest commissions was crafting a pilot's watch for the Royal Norwegian Air Force, creating instruments for professionals who lived and worked across multiple time zones. The new Pilot Worldtimer represents both a homecoming and an evolution, marking the formal introduction of a dedicated Pilot category to the brand's Annual Collection—limited to just 75 pieces for 2025.
While these launches caught our eye, head on to The Hour Markers to know about all the launches at Geneva Watch Days 2025!
Stay tuned for Day 3!