WHAT'S HOT At Geneva Watch Days 2025: Day 1
4 min read
Geneva Watch Days 2025 launched its sixth edition with record participation, featuring 66 brands and showcasing several key industry trends that defined the opening day. The event demonstrated a dynamic mix of maisons and independents, showcasing craft, innovation and collaborations shaping the future of watchmaking. Day one revealed notable patterns emerging across the industry: the rise of cross-sector collaborations between watchmaking and other design disciplines, increased experimentation with alternative luxury materials including laboratory-grown gemstones, and a continued fascination with reimagining vintage aesthetics through contemporary technical capabilities. This year's lineup includes heavy hitters alongside microbrands, introducing something entirely new to the horological landscape. The opening day established Geneva Watch Days as a platform where traditional haute horlogerie meets accessible innovation, with brands increasingly focusing on storytelling, sustainability, and partnerships that extend beyond conventional watchmaking boundaries. Here's a round up of the launches from Day 1 so far:
Dennison ALD Dual Time
The ALD Dual Time lets you experience travel without leaving home. Whether you’re daydreaming about a distant city, planning a vacation, or thinking of a friend overseas, a quick glance at your wrist connects you to another moment and place. It’s technology that evokes emotions—an unusual achievement in modern watchmaking.
De Bethune DB25xs Starry Varius
When you see tech titan Mark Zuckerberg sporting a De Bethune DB25 Starry Varius you know its not just any watch. A modern icon, the Starry Varius has pushed the boundaries of technology giving De Bethune a fresh chapter in its journey. Kicking off Geneva Watch Days 2025 the new De Bethune DB25xs Starry Varius is a profound expression of the brand's unique artistic vision, offering a poetic and mesmerizing vision of time itself.
De Bethune DB28XS Kind Of Blue Tourbillon
The case, crafted in blued polished grade 5 titanium, measures 38.7 mm across and just 8 mm thick, its floating lugs patented in 2006 ensuring comfort and flexibility on the wrist. The sapphire crystal, with its double anti-reflective coating, allows the eye to take in every detail, while the screwed case back in blued titanium mirrors the same refined treatment.
MB&F Legacy Machine 101 EVO
The EVO treatment transforms the LM101 into a sports-oriented timepiece through specific engineering modifications. Water resistance increases to 80 meters with the addition of a screw-down crown. MB&F's proprietary FlexRing shock absorption system mounts between the case and movement, protecting the delicate mechanics during active wear.
ZENITH Defy Chronograph x USM
ZENITH and USM Modular Furniture have achieved precisely this with their exclusive DEFY Chronograph USM collection ahead of Geneva Watch Days 2025, a collaboration that transcends conventional partnerships to create what both companies term "imagined heritage" – a timepiece that never existed but feels authentically rooted in 1960s design philosophy.
Frederique Constant Classics Premiere & Classic Perpetual Calendar Manufacture
Frederique Constant continues to strengthen its reputation for creating timepieces that blend Swiss tradition with contemporary elegance. The brand introduces two noteworthy launches: the Classics Premiere, now offered in blue and salmon with an all-new steel bracelet, and the Classic Perpetual Calendar Manufacture, arriving in three refined versions that reinforce the maison’s commitment to accessible luxury.
Bulgari Octo Finissimo & Bronzo
Bulgari's novelties at Geneva Watch Days 2025 encompasses four distinct timepieces that showcase the brand's technical mastery and artistic vision: two interpretations of the legendary Octo Finissimo and two pioneering Bulgari Bronzo models that expand the Bulgari Aluminium story.
DOXA SUB 750T
DOXA revisits this icon with a fresh interpretation of the SUB 750T. The 2025 edition honors the defining character of the original—its bold architecture, utilitarian clarity, and famed toughness—while reshaping it for today’s audience. What emerges is a slimmer, more contemporary timepiece that manages to preserve the substance of the original while introducing a sleeker and more versatile silhouette.
TAG Heuer Monaco Flyback Chronograph TH-Carbonspring
This year at Geneva Watch Days 2025, the brand introduced two bold creations that are vastly different yet equally revolutionary. First, the launch of the TH-Carbonspring oscillator—a ten-year research project that changes the core of mechanical watches drives two limited-edition timepieces. Second, the Carrera Astronomer looks skyward, transforming the traditional moonphase complication into something lyrical and modern. Together, these pieces showcase TAG Heuer’s commitment to pushing the boundaries of watchmaking: precision grounded in science, and creativity sparked by imagination.
While these launches caught our eye, head on to The Hour Markers to know about all the launches at Geneva Watch Days 2025!
Stay tuned for Day 2!
