Jacob & Co. began 36 years ago with a single goal in mind: to be different. Every year since that vision has been realized. It takes a certain amount of bravery to stand out and forge your own path rather than following in the footsteps of others. That is the foundation upon which this company has been formed.
The Maison’s bold foray into the metaverse is Astronomia Metaverso. The collection is inspired by the company's legendary Astronomia line, but it's updated for a digital, crypto-native future. The Astronomia Metaverso collection includes eight different watches that have been converted into NFTs. Each NFT returns from the metaverse with a unique set of abilities. A digital NFT artwork inspired by a metaversal rendition of planets from our solar system is used to represent each watch.
Each NFT serves as an exclusive membership permit that grants access to physical, digital, and experiential benefits. The physical form of the watch is coupled with the watches from the five closest planets (Mercury, Venus, Earth, Mars, and Jupiter), whereas the three most distant planets (Saturn, Uranus, and Neptune) have fractured into various digital-only varieties.
All of the timepieces are designed in partnership with the NFT marketplace UNXD and feature colour-matched jewels that reflect the external appearance of each planet.
The watches have a 44mm case and a base dial with an aventurine outer dial in the colors of the planets. The physical examples will have a flying tourbillion and be powered by the watchmaker's manual winding JCAM19 movement. The case of each model differs as well, from 18-karat white gold and sapphire for the Uranus model to a mystery black DLC Titanium and Sapphire combo for the Neptune and Saturn figures.
To be certain, there's plenty of bling in this collection. The domed watches feature brilliant-cut white diamonds, as well as dazzling pink and yellow sapphires, green tsavorites, red rubies, and icy blue sapphires, all of which are meant to highlight the fire, ice, and storm components found on each planet.
Let’s get into the details…
VENUS
Venus is a real femme fatale who is both beautiful and deadly.
Across her golden surface, which is veiled in a crushing atmosphere, distinct lightning-shaped patterns ripple. With temperatures exceeding a scorching 900°F, this diva of a planet has held the title of Hottest-in-the-Solar-System for many years. She is grace and beauty, but she will also melt your heart.
Uranus' rings are thinner and more brilliant than Saturn's, and they shine out due to the planet's peculiar sideways orientation. It's sometimes best to just be yourself, regardless of what others are up to.
NFT purchasers will gain access to exclusive bonuses, as well as invitation-only events and other special releases from the watchmaker. A private tour of Jacob & Co.'s production plant in Geneva and an invitation to dine with the brand's creator Jacob Arabo will be among the unique experiences offered by the NFTs combined with tangible samples. Even better, you'll be able to help design the watchmaker's next line of NFT-inspired timepieces, which will debut in 2023.
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