Beyond The Red Carpet: Rolex’s Commitment To Cinema

The Academy Awards, better known as the Oscars, are a global celebration of cinematic excellence, broadcast in over 200 territories. They honor achievements across the many disciplines of filmmaking, from cinematography and screenwriting to directing, sound, and visual effects.

Beyond recognizing individual talent, the Oscars also shine a light on the perseverance and innovation required to bring a film to the big screen. For filmmakers, the coveted golden statuette is more than just an award—it’s a mark of respect from the Academy, a symbol of artistry and dedication.

The Rolex Oscars Greenroom: A Haven of Prestige

Since 2016, Rolex has played a pivotal role in the Oscars by hosting the exclusive Greenroom an elegant retreat just off the main stage, where presenters, nominees, and winners relax during the ceremony. Every year, Rolex curates an immersive experience, creating an ambiance that reflects the brand’s commitment to excellence.

For the 2025 Oscars, the Greenroom’s theme is the restoration of the natural world, drawing inspiration from Rewilding Chile and Rewilding Argentina two conservation initiatives supported by Rolex’s Perpetual Planet Initiative. These projects, born from Tompkins Conservation, focus on restoring biodiversity and protecting ecosystems. The Greenroom’s design echoes this vision, incorporating soft palettes and organic textures reminiscent of landscapes where nature is reclaiming its space.

As a finishing touch, the Greenroom also features a timepiece that embodies prestige the Oyster Perpetual Day-Date 40 in 18 ct Everose gold, featuring a Sundust dial, fluted bezel, and President bracelet. Known for its distinctive semi-circular day display at 12 o’clock, the Day-Date has long been associated with leadership and achievement, making it a fitting presence in a space that welcomes some of the world’s most accomplished filmmakers.

Rolex and Cinema: A Story of Shared Values

Rolex’s connection to cinema extends far beyond the Oscars. The brand has been a steadfast supporter of filmmaking, recognizing the parallels between watchmaking and moviemaking—both require vision, precision, and relentless dedication to craft. Rolex’s timepieces have graced the wrists of legendary film characters, while the brand itself partners with leading institutions and figures in the industry to champion technical and artistic excellence.

Through its official partnership with the Academy of Motion Picture Arts and Sciences since 2017, Rolex has reinforced its commitment to the film world. In addition to sponsoring the Oscars, the brand has been the Exclusive Sponsor of the Governors Awards since 2018, celebrating lifetime achievement in film. Rolex is also a Founding Supporter and Official Watch of the Academy Museum of Motion Pictures in Los Angeles, and it actively contributes to programs like the Student Academy Awards and Academy100, which nurture the next generation of filmmakers.

A Legacy of Innovation and Excellence

As a Swiss watch manufacture with an unparalleled reputation, Rolex embodies quality, craftsmanship, and innovation. Every Rolex movement undergoes rigorous testing—first by the Contrôle Officiel Suisse des Chronomètres (COSC) and then in-house—to earn the coveted Superlative Chronometer certification, symbolized by the green seal.

The word "Perpetual", inscribed on every Rolex Oyster watch, is more than just a mark of identity—it represents a philosophy of excellence, rooted in the vision of Rolex’s founder, Hans Wilsdorf. This relentless pursuit of innovation led to groundbreaking developments, such as the Oyster, the world’s first waterproof wristwatch (1926), and the Perpetual rotor, the self-winding mechanism introduced in 1931. Today, with over 600 patents and a vertically integrated production system across its four Swiss sites, Rolex continues to set the standard in watchmaking.

Beyond horology, Rolex is actively engaged in supporting the arts, sports, exploration, and environmental conservation, ensuring that its legacy extends far beyond the wrist.