Watches And Wonders 2025: What's HOT At Rolex This Year?
2 min read
After months of speculation among horological enthusiasts, Rolex has officially unveiled its newest creation at Watches and Wonders 2025. From the Land Dweller to new dials reimagined for its icons, here's What's HOT at Rolex this Watches And Wonders 2025!
Rolex Land Dweller
The Land-Dweller is positioned as a watch "designed for those well-grounded men and women who build their own destinies, seeing opportunity in every moment." Available in two sizes – 36mm and 40mm – this new addition to the Rolex family exemplifies the brand's watchmaking excellence and has been engineered for superior performance in all conditions.
Rolex Datejust 31
At Watches and Wonders 2025, Rolex has unveiled perhaps one of the most visually striking iterations of this classic: a new Datejust 31 in 18 ct yellow gold featuring the brand's first-ever red ombré dial, creating what might be the most dramatic aesthetic statement in the collection's recent history.
Rolex Perpetual 1908
At Watches and Wonders 2025, Rolex has once again demonstrated its mastery of combining heritage with innovation through the introduction of the Perpetual 1908 in 18 ct yellow gold featuring the brand-new Settimo bracelet. This release represents a significant evolution in Rolex's Perpetual collection, which was first launched in 2023 as a tribute to traditional watchmaking with contemporary sensibilities.
Rolex GMT Master II
Rolex's relationship with ceramic materials, which the brand markets under its proprietary Cerachrom name, has been evolving for years. What began with bezel inserts has now culminated in perhaps the most significant material innovation for the brand in recent memory: a complete ceramic dial. This inaugural green Cerachrom dial makes its debut on a GMT-Master II configuration that already stands out from the collection—a left-handed model with the winding crown positioned on the left side of the case and the date aperture relocated to 9 o'clock.
Rolex Icons Reimagined
The Oyster Perpetual Cosmograph Daytona, GMT-Master II, and Sky-Dweller have been reimagined with new dials, materials, and design elements that further solidify their place as benchmarks of technical sophistication and aesthetic refinement. With bold configurations and innovative craftsmanship, these releases reaffirm Rolex’s mastery in both function and form.
Rolex Oyster Perpetual
The latest additions feature muted pastel-colored dials with a distinctive matt finish, bringing a contemporary touch to this historic collection while maintaining the brand's commitment to exceptional craftsmanship and timeless design.
