De Bethune

In 2002, David Zanetta, an Italian collector and trader of art and vintage watches, and Denis Flageollet, a French watchmaker from the fourth generation, collaborated to start De Bethune, in a tiny village of L’Auberson, which is nestled in the Jura Mountains.

It was appropriate, since it reflected the pair’s appreciation for the tradition of classical watchmaking and the spirit of innovation that inspired the company’s namesake. From the beginning, Zanetta and Flageollet knew that they needed to create something more than simply another watch brand; they needed to create a manufacturer.

Those familiar with modern De Bethune are often surprised to learn of the brand’s relatively conventional beginnings, given its reputation for designs distinguished by a characteristic futuristic boldness and its continual exploration with materials and the science of timekeeping.

ARTICLES
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4 min read
De Bethune Launches A Starry Companion for Globetrotters
By THM Desk | 18 Oct 2024
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2 min read
Geneva Watch Days 2024: De Bethune Brings The Entire Galaxy To Your Wrist With DB28xs Aérolite
By THM Desk | 29 Aug 2024
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De Bethune Perks-Up Its Chromatic Palette By Introducing The DB28xs Purple Rain
By THM Desk | 6 May 2024
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Watches That Elicit A Cringe-Worthy Reaction: Ft. Chopard, De Bethune, Louis Vuitton and More!
By THM DESK | 20 Oct 2023
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The Foundation of the Grand Prix d’Horlogerie de Genève (GPHG 2023) : Nominations For The Chronograph Watch Of The Year
By THM Desk | 6 Sept 2023
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The Foundation of the Grand Prix d’Horlogerie de Genève (GPHG 2023) : Best Mens Watch Complication Nominations
By THM Desk | 5 Sept 2023
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The Foundation of the Grand Prix d’Horlogerie de Genève (GPHG 2023) : Best Mens Watch Nominations
By THM Desk | 5 Sept 2023
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De Bethune Fuses Past and Present with the DB28XP Kind of Blue - Geneva Watch Days 2023
By THM Desk | 30 Aug 2023
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De Bethune Marries The World’s First Random Guilloche Pattern With Their Smallest Case Size : DB28xs Starry Seas
By THM Desk | 27 May 2023
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De Bethune Launches Its 31st In-House Calibre With The DB Eight: A Pursuit Of Perfection
By Avani Gangwal | 27 Mar 2023
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In Conversation With Pierre Jacques, CEO Of De Bethune As He Takes Us Into The Future And Past Of Watchmaking
By THM Desk | 10 Mar 2023
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Extraordinary Renovation: All The New Tech In Horology You Need To Know
By Nirja Dutt | 19 Dec 2022
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De Bethune’s Sensoriel Chronometry Project: Customised Watch For Your Personal Wear
By THM Desk | 19 Nov 2022
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De Bethune Celebrates its 20th Anniversary With its 30th Calibre : The DB Kind of Two Jumping GMT
By THM Desk | 19 Oct 2022
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Geneva Watch Days 2022: De Bethune: The Most Romantic Complication In A Perpetual Calendar
By THM Desk | 30 Aug 2022
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Feel The Magic Of The Stars With De Bethune’s New DB25 Starry Varius Aérolite
By Nirja Dutt | 20 Jul 2022
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De Bethune: DB28GS ‘JPS’ - A Gleaming Nod To The Bold 'JPS' Spirit of the Era
By THM Desk | 28 Mar 2022
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De Bethune : The New DB25 Starry Varius In Rose Gold
By THM Desk | 10 Jan 2022
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De Bethune Unveils A New DB25QP: A Poetic Timepiece
By THM Desk | 27 Dec 2021
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8 min read
Celebrating UAE's 50th Anniversary With Limited-Edition Timepieces
By THM Desk | 4 Dec 2021
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7 min read
Grand Prix d’Horlogerie de Genève (GPHG) 2021 : The Verdict Is Out
By THM Desk | 5 Nov 2021
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INDUSTRY NEWS: WatchBox invests in Independent Swiss Watchmaker De Bethune
By THM Desk | 31 Aug 2021
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FEATURED: The De Bethune DB25GMT Starry Varius
By THM Desk | 21 Jun 2021
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FEATURED: DE BETHUNE - DB Kind of Two Tourbillon
By THM Desk | 21 Jan 2021