Sotirio Bulgari, a skilled Greek silversmith, founded the company in Rome in 1884, and ever since then, it has become synonymous with the highest standards of Italian design and craftsmanship. Through the years, the Bulgari family has defined a unique style that is characterized by bold color contrasts, perfectly proportioned forms, and unmistakable motifs that pay homage to the brand’s Roman roots.

The company has evolved from a jewelry name to one synonymous with fine timepieces. Bvlgari’s Serpenti wristwatch, introduced in the 1940s, quickly became a symbol of luxury and sophistication. In 2000, the company bought Daniel Roth and Gérald Genta, along with their manufacturing facility, expanding its reach throughout the value creation chain. Since then, it has acquired several key component suppliers, encompassing the entire watchmaking process. Because of this merger, in 2010, Bulgari was able to release its first watch with a mechanical movement developed, produced, and assembled entirely within the company.

The modern selection of Bulgari watches is extensive and unusual for the sector. The brand’s mission is to innovate and never replicate an existing wristwatch, and a Bulgari Aluminum is a great example of this. The Finissimo of a Bulgari Diagono, Bulgari Bulgari, or Bulgari Octo, each of which has broken multiple records and is uniquely designed, is of the same caliber.