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Bulgari Launches its New Mediterranea High-Jewelry Collection Showcasing the Pinnacle of Italian Creativity and Swiss Watchmaking Tradition

Bulgari Launches its New Mediterranea High-Jewelry Collection Showcasing the Pinnacle of Italian Creativity and Swiss Watchmaking Tradition

A New Chapter For Bulgari’s Octo Roma Collection With A Chronograph Debut

A New Chapter For Bulgari’s Octo Roma Collection With A Chronograph Debut

Top 5 Cartoon-Dialed Watches: Seriously Goofy

Top 5 Cartoon-Dialed Watches: Seriously Goofy

LVMH 2023: Bulgari Proves Time Is A Jewel With Its Stunning Launches

LVMH 2023: Bulgari Proves Time Is A Jewel With Its Stunning Launches

The 22nd annual Grand Prix d’Horlogerie de Genève : Presenting the GPHG 2022 Winners

The 22nd annual Grand Prix d’Horlogerie de Genève : Presenting the GPHG 2022 Winners

Marking The Hours With Next-Gen Watch Enthusiast Amandine Making Her Mark In The Watch World

Marking The Hours With Next-Gen Watch Enthusiast Amandine Making Her Mark In The Watch World

THM Recommends: Festive Watches To Bring On Your A-game

THM Recommends: Festive Watches To Bring On Your A-game

Global Views On Geneva Watch Days 2022: A Horological Sorcery Or A Miss?

Global Views On Geneva Watch Days 2022: A Horological Sorcery Or A Miss?

Geneva Watch Days 2022: Bvlgari: Experience Quintessential Glamor On Your Wrists With The New Serpenti Seduttori Timepieces

Geneva Watch Days 2022: Bvlgari: Experience Quintessential Glamor On Your Wrists With The New Serpenti Seduttori Timepieces

Rose The Watch Bar & Bvlgari presented by The Hour Markers: Celebrating The Record-Breaking Octo’s

Rose The Watch Bar & Bvlgari presented by The Hour Markers: Celebrating The Record-Breaking Octo’s

The Modern Legend: The Record Breaking Bulgari Octo Finissimo Has Already Disrupted The Industry 8 Times In Less Than 10 Years

The Modern Legend: The Record Breaking Bulgari Octo Finissimo Has Already Disrupted The Industry 8 Times In Less Than 10 Years

Rose x Bulgari Serpenti Special Edition: Four Decades Of Luxury & More To Go!

Rose x Bulgari Serpenti Special Edition: Four Decades Of Luxury & More To Go!

Geneva Watch Days 2022 Returns For It’s Third Edition

Geneva Watch Days 2022 Returns For It’s Third Edition

Record-Breaking Watches: From Thinnest To Most Complicated

Record-Breaking Watches: From Thinnest To Most Complicated

LVMH Watch Week 2022: Bulgari Launches Four Serpenti Misteriosi Secret Watches With Piccolissimo Movement

LVMH Watch Week 2022: Bulgari Launches Four Serpenti Misteriosi Secret Watches With Piccolissimo Movement

Grand Prix d’Horlogerie de Genève (GPHG) 2021 : The Verdict Is Out

Grand Prix d’Horlogerie de Genève (GPHG) 2021 : The Verdict Is Out

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Sotirio Bulgari, a skilled Greek silversmith, founded the company in Rome in 1884, and ever since then, it has become synonymous with the highest standards of Italian design and craftsmanship. Through the years, the Bulgari family has defined a unique style that is characterized by bold color contrasts, perfectly proportioned forms, and unmistakable motifs that pay homage to the brand’s Roman roots.

The company has evolved from a jewelry name to one synonymous with fine timepieces. Bvlgari’s Serpenti wristwatch, introduced in the 1940s, quickly became a symbol of luxury and sophistication. In 2000, the company bought Daniel Roth and Gérald Genta, along with their manufacturing facility, expanding its reach throughout the value creation chain. Since then, it has acquired several key component suppliers, encompassing the entire watchmaking process. Because of this merger, in 2010, Bulgari was able to release its first watch with a mechanical movement developed, produced, and assembled entirely within the company.

The modern selection of Bulgari watches is extensive and unusual for the sector. The brand’s mission is to innovate and never replicate an existing wristwatch, and a Bulgari Aluminum is a great example of this. The Finissimo of a Bulgari Diagono, Bulgari Bulgari, or Bulgari Octo, each of which has broken multiple records and is uniquely designed, is of the same caliber.