Rolex

The success of Rolex is inextricably linked to the spirit of enterprise of its founder, Hans Wilsdorf. Wilsdorf, a visionary entrepreneur officially filed and registered ‘Rolex’ as a brand name in Switzerland on 2 July 1908. Why the name Rolex though? According to Wilsdorf it was short, with no more than five letters, easy to pronounce in every language, had a good ring to it, was easy to remember and looked good on movements and dials. But the name was just the beginning of this journey. The next challenge was to convince the retailers to include the name ‘Rolex’ on the watches they sold. At the time, each retailer wanted to place their own name on the dial and not reveal the name of the supplier or manufacturer.

In 1926, the year of the launch of the Oyster, Rolex’s waterproof wristwatch, Hans Wilsdorf vowed that, from that date forth, no single watch would be delivered without the ‘Rolex’ brand name figuring on its dial, case and movement. Rolex was now a watchmaking brand in its own right and the rest is history as we know.

ARTICLES
blog image
clock logo
3 min read
Winners Of 24 Hours Of Le Mans Will Receive An Engraved Rolex Oyster Perpetual Cosmograph Daytona
By THM Desk | 6 Jun 2024
blog image
clock logo
2 min read
Rolex And Roland Garros- Where Glory And Endurance Combine
By THM Desk | 17 May 2024
blog image
clock logo
4 min read
Green Watches: The Colour That Keeps Giving
By Nirja Dutt | 13 May 2024
blog image
clock logo
5 min read
Horological Runouts: Watches That Got Discontinued For 2024
By THM Desk | 18 Apr 2024
blog image
clock logo
3 min read
Watches And Wonders 2024: What's HOT At Rolex This Year?
By THM Desk | 9 Apr 2024
blog image
clock logo
2 min read
Watches And Wonders 2024: Rolex's Sky-Dweller Soars to New Heights of Sophistication and Versatility
By THM Desk | 9 Apr 2024
blog image
clock logo
2 min read
Watches And Wonders 2024: Rolex Unveils Two Exclusive Iterations Of The Oyster Perpetual Cosmograph Daytona
By THM Desk | 9 Apr 2024
blog image
clock logo
4 min read
Watches And Wonders 2024: Rolex's Audacious Dive into Uncharted Waters With The Deepsea
By THM Desk | 9 Apr 2024
blog image
clock logo
3 min read
Watches And Wonders 2024: Rolex Redefines Elegance With The Platinum Perpetual 1908
By THM Desk | 9 Apr 2024
blog image
clock logo
3 min read
Watches And Wonders 2024: Rolex's New Day-Date Models: Elevates Elegance To Unprecedented Heights
By THM Desk | 9 Apr 2024
blog image
clock logo
3 min read
Watches And Wonders 2024: Rolex Redefines Globetrotting Style with New GMT-Master II Models
By THM Desk | 9 Apr 2024
blog image
clock logo
5 min read
Buying Guide : Pink Watches You Must Consider For Your Watch Wardrobe
By THM Desk | 4 Apr 2024
blog image
clock logo
6 min read
Top 8 Conversation Starter Timepieces
By Nirja Dutt | 22 Mar 2024
blog image
clock logo
3 min read
Are Boutique Edition Watches Making Timepiece Shopping More Outlet Specific?
By Nirja Dutt | 16 Mar 2024
blog image
clock logo
9 min read
“Gujarat Contributes To 8% Of India’s GDP”, Says Retailer Supal Doshi Of Luxury Time
By THM Desk | 1 Mar 2024
blog image
clock logo
4 min read
Gazing Into The Crystal Ball: Our Rolex Predictions For 2024
By THM Desk | 1 Mar 2024
blog image
clock logo
8 min read
Valentine’s Day Special With Watch Collector Mohit Chuganee & His Wife Bhakti
By THM Desk | 14 Feb 2024
blog image
clock logo
4 min read
An Artisanal Rolex?: An Open Canvas For Haute Horlogerie Expression brijesh
By THM Desk | 20 Jan 2024
blog image
clock logo
5 min read
The Luxury Watch Industry In 2023: Resilient Growth Fueled by High-End Strength
By THM Desk | 16 Jan 2024
blog image
clock logo
3 min read
Australian Open 2024 – Rolex Keeps Time As Legends Seek One More Crown
By THM Desk | 11 Jan 2024
blog image
clock logo
5 min read
Decoding The Fuss About Peach Fuzz: A Nuanced Trend For The Watch Industry Or Just A Re-Inspiration Of The Familiar Salmon Hue
By THM Desk | 4 Jan 2024
blog image
clock logo
5 min read
Rolex 2024 Prices Are Out - Here Is A Glimpse
By THM DESK | 3 Jan 2024
blog image
clock logo
7 min read
2023 Year Round Up: India Breaking Ground In The Watch Industry
By THM DESK | 29 Dec 2023
blog image
clock logo
5 min read
Why 2023 Was Another Record Year For Hyped Luxury Watches
By THM DESK | 27 Dec 2023
blog image
clock logo
5 min read
A Guide To Luxury Watches: For Grooms That Will Stand The Test Of Time
By THM Desk | 20 Dec 2023
blog image
clock logo
5 min read
Diwali Decode: Dials And Designers You Need To Be Lusting Over This Festive Season
By THM DESK | 8 Nov 2023
blog image
clock logo
5 min read
Rolex Dress Watches: A Subtle Evolution From Cellini To The Perpetual 1908
By THM DESK | 6 Nov 2023
blog image
clock logo
5 min read
Top 5 Gold Watches To Glam Up The Festive Season
By THM DESK | 3 Nov 2023
blog image
clock logo
7 min read
An Iced-Out Exploration into The World of Gem-Set Watches
By THM DESK | 27 Oct 2023
blog image
clock logo
4 min read
Cover Your Assets: Have You Insured Your Watches?
By THM DESK | 13 Oct 2023
blog image
clock logo
5 min read
Cruising Through Time: The Fascinating Synergy Of Cars And Watches
By THM Desk | 12 Sept 2023
blog image
clock logo
5 min read
Rolex Celebrates 25 Years As The Official Timepiece Of The Goodwood Revival
By THM Desk | 4 Sept 2023
blog image
clock logo
5 min read
THM Suggests: Exciting Luxury Watch Nicknames
By THM Desk | 31 Aug 2023
blog image
clock logo
2 min read
Rolex Acquires Bucherer : August Is Full Of Surprises
By THM Desk | 24 Aug 2023
blog image
clock logo
8 min read
THM’s Collector’s Corner With Gregory Selch: Spilling The Beans On Vintage Watches That Didn’t See A Peak
By THM Desk | 10 Aug 2023
blog image
clock logo
5 min read
Celebrations at The Monterey Peninsula: Rolex Champions Four Automotive Events In California
By THM Desk | 10 Aug 2023
blog image
clock logo
7 min read
POGU Watch Service Center In Mumbai: Facts And Stories Revealed!
By THM Desk | 8 Aug 2023
blog image
clock logo
8 min read
THM’s Collector’s Corner With Gregory Selch: Top 5 Vintage Timepieces With A Story
By THM Desk | 25 Jul 2023
blog image
clock logo
7 min read
Life In Plastic, It’s Fantastic Or I’ll Catch A Grenade For You?
By THM Desk | 21 Jul 2023
blog image
clock logo
3 min read
Watches Spotted at Wimbledon 2023 : The New King With His Crown And More…
By THM Desk | 18 Jul 2023
blog image
clock logo
10 min read
International Olympic Day 2023: Let's Go Behind The Scenes To Understand The History And Evolution Of Timekeeping At The Olympics
By THM Desk | 23 Jun 2023
blog image
clock logo
6 min read
A Father’s Day Watch Gifting Guide to Pick the Best Timepieces for Every Kind of A Dad
By THM Desk | 15 Jun 2023
blog image
clock logo
5 min read
What Makes A Rolex A Rolex?
By THM Desk | 6 Jun 2023
blog image
clock logo
5 min read
Mechanical vs Quartz Watches: How To Make The Choice?
By THM Desk | 24 May 2023
blog image
clock logo
5 min read
Too SOBO for the Pre-Loved Watch Market?
By THM Desk | 20 May 2023
blog image
clock logo
8 min read
Savoring the Horological Tastes of His Majesty King Charles lll and Members of The Royal Family
By THM Desk | 13 May 2023
blog image
clock logo
9 min read
When You Become A Mom, You Will Know: Celebrating Mother’s Day With Powerhouses From Across The Globe And Discussing Time
By THM Desk | 12 May 2023
blog image
clock logo
5 min read
Watches vs Jewellery in India: What Do People Prefer Investing In and Why?
By THM Desk | 8 May 2023
blog image
clock logo
5 min read
The Met Gala 2023: Did The Holy Grail Watch Make It To The Celebrities Wrists?
By THM Desk | 2 May 2023
blog image
clock logo
5 min read
Rolex’s Oceania Headquarters Inaugurated At The Historic 6-Story Centenary Hall Building In Melbourne
By THM Desk | 2 May 2023
blog image
clock logo
5 min read
A Colourful Party Of Three For The Rolex Oyster Perpetual Bubbly
By THM Desk | 29 Apr 2023
blog image
clock logo
5 min read
Rolex Revisits The 70s Spirit With Three New Stone Dials For The Day-Date 36
By THM Desk | 29 Apr 2023
blog image
clock logo
8 min read
Watches And Wonders 2023 Wrap-Up: When The World Gets Together For Some Rapid-Fire And Seriously Fun Discussions
By THM Desk | 28 Apr 2023
blog image
clock logo
5 min read
Solve Puzzles And Have Fun With The Rolex Oyster Perpetual Day-Date 36
By THM Desk | 30 Mar 2023
blog image
clock logo
5 min read
Rolex Oyster Perpetual Explorer Unveiled In 40mm
By THM Desk | 27 Mar 2023
blog image
clock logo
5 min read
Rolex Sky-Dweller Unveiled In New Colors & White Gold
By THM Desk | 27 Mar 2023
blog image
clock logo
5 min read
Rolex GMT Master-II Unveiled In A Bi-Color Bezel
By THM Desk | 27 Mar 2023
blog image
clock logo
5 min read
Rolex Yach-Master 42 In RLX Titanium!
By THM Desk | 27 Mar 2023
blog image
clock logo
5 min read
Rolex Celebrates Thr 60th Anniversary Of The Oyster Perpetual Cosmograph Daytona
By THM Desk | 27 Mar 2023
blog image
clock logo
8 min read
Celebrating International Women’s Day With Leading Ladies From The Industry
By THM Desk | 8 Mar 2023
blog image
clock logo
5 min read
Top 5 Watches For Holi 2023 | Water-Resistant With A Pop Of Color
By THM Desk | 7 Mar 2023
blog image
clock logo
5 min read
6 Of The Best Panda Dials Right Now | A Trend That Never Stopped Trending
By Nirja Dutt | 23 Feb 2023
blog image
clock logo
6 min read
THM Suggests: Who Is The Better Duo This Valentine’s Day?
By THM Desk | 10 Feb 2023
blog image
clock logo
5 min read
Rolex Daytona Turns 60: What Led To Its Success?
By THM Desk | 20 Jan 2023
blog image
clock logo
7 min read
Where Is The Watch Industry Headed In 2023? A Few Facts… A Few Predictions
By THM Desk | 2 Jan 2023
blog image
clock logo
9 min read
A 2022 Round-Up For The Watch Fraternity : ‘Twas Quite A Year
By THM Desk | 30 Dec 2022
blog image
clock logo
5 min read
THM Recommends: Top 10 Chronographs You Wish Santa Gifts You
By THM Desk | 27 Dec 2022
blog image
clock logo
5 min read
SPECulation: Omega Seamaster Planet Ocean 6000m Ultra Deep vs Rolex Deepsea Challenge 2022
By Nirja Dutt | 12 Dec 2022
blog image
clock logo
8 min read
Marking The Hours With Patrik Hoffman, Executive Vice-President At Watchbox Dissecting The Many Layers Of The Pre-Owned Watch Market
By THM Desk | 30 Nov 2022
blog image
clock logo
6 min read
Of Royalties and Anitques: A 170 Year Old Watch Collection Of Ala Khachar, The 2nd, King Of Jasdan
By THM Desk | 24 Nov 2022
blog image
clock logo
5 min read
Rolex Deepsea Challenge: An Experimental Watch Turns Into A Desirable Underwater Tool
By THM Desk | 2 Nov 2022
blog image
clock logo
5 min read
Watches and Wonders creates its own Foundation!
By THM Desk | 27 Oct 2022
blog image
clock logo
5 min read
Moonphases To Love and Covet: A Complication That Trumps Want over Need
By THM Desk | 26 Oct 2022
blog image
clock logo
9 min read
Marking The Hours with Auction Hero Aurel Bacs, Senior Consultant, Phillips Auctions
By THM Desk | 14 Oct 2022
blog image
clock logo
5 min read
THM Recommends: Festive Watches To Bring On Your A-game
By THM Desk | 30 Sept 2022
blog image
clock logo
5 min read
Rolex Honors Motorsport As Le Mans Marks Its 100th Year
By THM Desk | 21 Sept 2022
blog image
clock logo
6 min read
The Best Watches To Buy For A Little Under And Over Rs. 5,00,000/-
By Punit Mehta | 16 Sept 2022
blog image
clock logo
9 min read
Bring Out The Child In You Because It All Started With Mickey Mouse!
By THM Desk | 14 Sept 2022
blog image
clock logo
5 min read
Behind Big Names And Under The Radar: Great Underdogs Of The Watch World
By THM Desk | 6 Sept 2022
blog image
clock logo
7 min read
A Symbol Of Sailing Watches: The Rolex Oyster Perpetual Yacht-Master 42
By THM Desk | 24 Aug 2022
blog image
clock logo
6 min read
1947: A Special Year For India And So Many Horological Wonders
By THM Desk | 15 Aug 2022
blog image
clock logo
8 min read
Talk Of The Town: Top 8 Watches Making Noise In India Right Now
By THM Desk | 28 Jul 2022
blog image
clock logo
7 min read
Revving The Engines Of Time And Precision On The Wrist And The Racetrack
By THM Desk | 27 Jul 2022
blog image
clock logo
6 min read
Watch Brands And Celebrity Ambassadors: How Effective Is It?
By THM Desk | 23 Jul 2022
blog image
clock logo
5 min read
Rolex And Sport: A Century Long Love Affair
By THM Desk | 19 Jul 2022
blog image
clock logo
7 min read
What is Gen-Z looking for in their watches?
By THM Desk | 12 Jul 2022
blog image
clock logo
5 min read
Decoding 24 Hours Of The Le Mans Races 90th Edition With Rolex
By THM Desk | 28 Jun 2022
blog image
clock logo
9 min read
The Inception Of Time: Under A Loop
By THM Desk | 27 Jun 2022
blog image
clock logo
8 min read
Adding That Pop To Your Wrist With These Top 5 Colourful Watches Of The Season
By THM Desk | 23 Jun 2022
blog image
clock logo
5 min read
One For The Ladies: A Look At The Rolex Oyster Perpetual Lady-Datejust
By THM Desk | 15 Jun 2022
blog image
clock logo
6 min read
The Essence Of The Crown: The Materials That Define A Rolex
By THM Desk | 10 Jun 2022
blog image
clock logo
7 min read
Watches That Resonate With Your Favourite TV Series
By THM Desk | 7 Jun 2022
blog image
clock logo
6 min read
Top 5 Blue Watches We Loved This Season
By THM Desk | 4 Jun 2022
blog image
clock logo
6 min read
Breaking Records : 7 Watches That Broke Records At Auctions
By THM Desk | 2 Jun 2022
blog image
clock logo
8 min read
Let’s Dress The Wrists At Cannes 2022
By THM Desk | 26 May 2022
blog image
clock logo
6 min read
Mother’s Day 2022 : Gifting Guide Of 6 Luxury Watches - Part 2
By THM Desk | 6 May 2022
blog image
clock logo
5 min read
Top complications for women who care about style with substance
By THM Desk | 4 May 2022
blog image
clock logo
5 min read
Rolex Air-King: 2016 vs 2022
By THM Desk | 26 Apr 2022
blog image
clock logo
7 min read
Decoding the Destro: Will Left-Handed Watches Now be a Thing?
By Punit Mehta | 19 Apr 2022
blog image
clock logo
10 min read
Watches & Wonders 2022: Let’s get Physical
By THM Desk | 14 Apr 2022